Their combined experience in digital, data, advanced TV, and measurement will be instrumental in taking our success to the next level.”Īs Head of Client & Data Partnerships, Tom will oversee commercial partnerships with advertisers, agencies, broadcasters, platforms, publishers, and measurement firms looking to integrate Samba TV’s proprietary data and access advanced omniscreen analytics to achieve better attribution and efficiency. I am thrilled to have Tom, Damien, and Simeon join us during such a pivotal and exciting time for our business. “We’re on a mission to continue introducing innovative ways for advertisers to achieve deduplicated incremental reach and omniscreen addressability by leveraging our TV viewership data. “Australia is a dynamic market where advertisers are focused on innovation to provide the best possible experience for consumers who are watching TV across more platforms with more flexibility than ever before,” said Yasmin Sanders, Managing Director of Australia at Samba TV. “With 92% of linear ad impressions in Australia repeatedly served to the same 55% of households, the opportunity for the industry to innovate and deliver better omniscreen TV planning, activation, and measurement has never been greater.” “We’re very pleased with the strong momentum and growth across our business globally,” said Samba TV CEO & Co-Founder Ashwin Navin. Marketing Technology News: Emarsys: Americans More Excited Than Brits for the Queen’s Jubilee! This will enable advertisers, agencies, broadcasters, publishers and measurement firms looking to achieve incremental impact beyond their linear TV buys to effectively measure across all screens and deliver more seamless viewing experiences. The trio will join Samba TV to further drive the adoption of the company’s ACR first-party viewership data. The expansion in Australia is part of Samba TV’s global growth strategy and comes off the back of recent announcements of increased investment in Germany, France, and the U.K. The company announced its Australian business more than doubled in revenue YoY and appointed key hires to support business growth: Tom Parsons as Head of Client & Data Partnerships, Damien Tang as Data Solutions Director, and Simeon Swain as Commercial Lead – Programmatic & Audience. Samba TV, the global leader in television technology and omniscreen advertising and analytics, announced the expansion of its Australian operation following a year of significant growth in the world’s 10th largest advertising market. I've watched more positive reviews pour in during a time when Samba is bleeding employees and many are not happy here - so it's only fair to post the truth.New hires appointed to accelerate market momentum in omniscreen planning and measurement Challenging projects are great - but maybe it would be nice if it lead somewhere.? Like a pay raise or a promotion? However, if you're not the favorite - I'm here to tell you that it won't.Īdditionally, Samba isn't staying competitive ahead of a crowded CTV space.
On top of the lack of career growth, you'll find yourself helping train new sellers (did I mention that Samba is pretty bad with training already?), help with selling, or work on projects that traditionally AMs don't do. If I haven't lost you there - the last thing I'd like to mention is how much work Samba tries to get away with piling on you without recognition/pay. So while it's a mess internally, you have to try to wrap the dumpster fire as nicely as possible to clients and pretend everything's okay. It can range from given awful accounts so that you don't meet your goals (did I mention that Samba is cheap?) to most internal teams being understaffed so that it's hard to meet client expectations (again, Samba is cheap) to really half baked product roll outs that confuse more than educate. Honestly, the only people who get ahead are the favorites.Īdditionally, you're set up for failure at Samba. The review cycles don't go anywhere and the "career leveling" documents meant to guide you are murky at best. If not, there is no opportunity for career advancement here.
It doesn't matter how hard you work unless you're selected as a favorite by your manager.
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